We’ve all made the mistake of buying that awesome, quirky sweater that we just know we’ll wear over and over, before chucking it in the wardrobe at home and never picking it up again – except once, followed by the comment: “What the hell was I thinking?”
Luckily, that awful sweater (seriously, what were you thinking?) can go on to do some good, even if it’s useless to you. Toronto eco-fashion brand Preloved has been upcycling around 100,000 sweaters every year, many of which were destined for landfill.
In the video above, from Exploring Alternatives, Preloved founder Julia Grieve explains how the company deconstructs unwanted sweaters and re-uses them, by mixing them with other new and unused materials from “rag houses”, creating stylish new pieces that definitely won’t get flung to the darkest depths of a wardrobe. Preloved also manufactures all of its clothing in Canada, creating local jobs and ensuring that workers are treated well and paid fairly.
See? Even eye-watering sweaters can do some good for the planet.